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Thea Watson
Chief International Growth and Marketing Officer, BrightHR Global, BrightHR, Global
Thea is responsible for the BrightHR global growth strategy.
She has significant strategic marketing experience, including driving digital transformation across email, web, social media and marketing automation, running sales focused omni-channel marketing programmes through both inbound and outbound tactics, managing high-performing lead generation strategies for sales and delivering incremental engagement and value through effective segmentation of large customer volumes.
She believes that marketing can transform an organisation if the customer is at the heart of the decision making, while the activities are commercially relevant and focused.
