HomeOur History

Our History

From humble beginnings in Salford to an enterprise spanning three continents, see how the Peninsula Group grew into the global success it is today.

Explore Our History

1983

Salford-born entrepreneurial brothers Peter and Fred Done launch the business after identifying a business opportunity

1987

We experiment with a two-person telesales team. Its success will help us grow year on year

1988

Business booms, the client base grows, and we move to a bigger office in Salford

1991

Peninsula clients get access to our free 24-hour advice line, the first of its kind

1993

Irwell Insurance established

1997

1st September becomes a landmark day as Peninsula sets up offices in Dublin, Ireland

2002

Peninsula wins a place on the prestigious Sunday Times Fast Track 100

2010

After outgrowing our three previous offices, we move to our global HQ, the state-of-the-art landmark Peninsula Building in Manchester

2011

Health Assured, a small EAP provider, was acquired by the Group to enhance our all-round support offering for clients

2012

Employsure in Australia becomes part of the Peninsula Group, growing its clients by 10,000 in 3 years

2014

Peninsula places 3rd on the Sunday Times Best Companies to Work For

2015

Peninsula Group acquires Croner Group in a landmark merger and is now supporting over 50,000 clients worldwide. We open another office in Glasgow, Scotland

2015

BrightHR is born to address client needs for smart HR solutions, driving innovation in people management software

2016

Overseas growth continues as we open two offices in Australia - Perth and Melbourne – and a new office in Auckland, New Zealand

2017

We venture into yet another continent, opening a new Peninsula office in Toronto

2018

Yet more overseas growth as we open our second Irish office, this time in Cork

2020

Peninsula Group hits 100,000 global clients. Our EAP services are now supporting 15 million lives.

2021

Through innovations in technology and service delivery, we help our clients emerge from a global pandemic stronger than ever

2022

Global expansion continues across Canada and Australia. BrightHR expands to Canada

whats next for Peninsula Global

What’s next?

The sky is the limit

© 2024 Peninsula Group Limited. Registered Office: The Peninsula, Victoria Place, Manchester, M4 4FB. Registered in England and Wales No: 10431608. Peninsula Business Services Limited is authorised and regulated by the Financial Conduct Authority for the sale of non-investment insurance contracts.