HomePeninsula Group announces new £3m charity partnerships

Peninsula Group announces new £3m charity partnerships

Manchester, England – Manchester-based global employment law and HR consultancy, Peninsula Group, has today announced a new three-year, £3 million charity partnership.

The chosen charities are DEBRA UK, Air Ambulances UK, and Together for Short Lives

Peter Done, CEO and Founder at Peninsula Group, says, “We are absolutely delighted to announce our new charity partnerships, and have chosen three wonderful charities to support.

“Following our successful partnership with Royal Manchester Children's Hospital, I wanted to find out what causes our employees hold close to their hearts. After reading through hundreds of nominations, there were three causes that clearly stood out, so we’re delighted to make this commitment to them today.

“Peninsula Group will raise £1m for each charity over the next three years, for a total minimum commitment of £3m. To raise this ambitious target, our employees will take part in multiple fundraising activities throughout the partnership, starting with the London Marathon in April.

“The company will also be enabling employees to sign up for payroll giving. All fundraising activities and payroll deductions will be matched pound for pound in corporate donations, ensuring that the £3m minimum target is achieved. Giving back to the community through donations of time and financial support is one of the key foundations of the Peninsula Group and aligns with our core group values - We Care, We Take Action, and We Do the Right Thing. There is so much that we can do to help, and we’re excited about the difference we can make to each of our chosen charities over the next three years.”

Tony Byrne, CEO at DEBRA UK, says, ““From the first day that I met Peter Done and the Peninsula team up in Manchester I was incredibly impressed by their professionalism and dedication to delivering a first-class service to their thousands of customers all over the globe and thus I’m immensely proud that an organisation of their standing has chosen DEBRA UK as their charity partner for the next three years. There are many opportunities for our organisations and colleagues to work together to raise much-needed awareness of EB and vital funding that will help take us another step closer to achieving our vision of a world where no one suffers with EB. On the behalf of everyone at DEBRA and the UK EB community, I would like to express my sincere gratitude to Peter and the entire Peninsula group team for this opportunity, we look forward to working together to BE the difference for EB in 2024 and beyond”.

Simmy Akhtar, Air Ambulances UK CEO, says, “Upon meeting the Peninsula team, it was fantastic to witness firsthand how closely their values resonate with ours. We are so thrilled and very grateful that Peninsula have chosen Air Ambulances UK as one of their national charity partners. Air ambulance charities are collectively dispatched to over 107 lifesaving missions each day across the UK, delivering advanced pre-hospital care to people with a sudden life-threatening injury or illness, saving lives and improving patient outcomes. Each lifesaving mission by air costs on average £4,510* and are funded almost entirely by donations. We look forward to showcasing the outcomes of our partnership with Peninsula and we are thankful that the partnership will help specialist critical care teams to keep flying across the UK”.

Andy Fletcher, CEO at Together for Short Lives, says, “We could not be more grateful to Peninsula Group for choosing us as one of their charity partners for the next three years. It’s wonderful news for us to share during these incredibly challenging financial times. Children with a life-limiting or life-threatening condition, and their families, need the support of their local children’s hospice now more than ever. I’m thrilled that Peninsula Group will help us make sure these families get the very best care and support need today, tomorrow and into the future, so they can make the most of every precious moment they have together”.


Notes to editors

Contact Miriam Payne – Associate Director of Group PR and Communications UKI T. 07929 711809 | E. [email protected]

About Peninsula Group Peninsula protects employers across the globe with employment law, HR, and health & safety services. From small start-ups to well-known brands, we support tens of thousands of businesses with HR and health & safety. Business owners reduce their legal risk and save time with our expert advice, documentation, and more. www.peninsulagroupglobal.com

About DEBRA UK DEBRA UK is the national charity and patient support organisation for people living with or directly affected by EB. DEBRA UK does not receive statutory funding and relies on the income generated by its charity shops and fundraising activities to provide vital community care and support for people living with EB, and to fund pioneering research to find effective treatments for all types of EB. www.debra.org.uk

About Air Ambulances UK Air Ambulances UK is the national charity supporting the lifesaving work of the UK’s air ambulance charities, enabling them to save even more lives every day. Air ambulance crews bring the Emergency Department to patients who have suffered a life threatening or life changing trauma or medical emergency; providing advanced critical care to save lives. www.airambulancesuk.org

About Together for Short Lives When a child’s life is expected to be short, there’s no time to waste. Together for Short Lives is here to make sure the 99,000 seriously ill children and their families across the UK can make the most of every moment they have together, whether that’s for years, months or only hours. We stand alongside families, supporting them to make sure they get the vital care and help that they need.   We support and empower families caring for seriously ill children by listening to their needs and helping them find the right care. We provide easily digestible information about available support so families can spend less time searching for help and have more time together. We connect families with support services and other families who understand what they are going through, so they don’t feel as alone. And we raise vital funds for the UK’s children’s hospices, helping to sustain these lifeline services in local communities.  www.togetherforshortlives.org.uk

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